• Innovative Strategies That Create More Profits

Author: harborcapitalgroupinc

Maybe Your Product Is Great

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Maybe your product is excellent, but your message is not. Instead of focusing on features and functions, focus on what the customer wants.  

If you are talking to people who are interested in listening to you, Maybe you should stop selling and start giving information that will help the customer do his job, solve his problem, fulfill his “want”.

Most buyers have a budget. Maybe they don’t want to spend their budget on your product, but the result of buying your product?

If you know someone with a flat sales curve, tell them about his blog. Maybe it will help. 

 

Great Temptations

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 Don’t Be Tempted

When you tell your story to prospects who want to hear it, you are tempted to “stretch” the story a little to improve it.

Peter Theil, the Venture Capitalist, assumes most people say their product performs 20% better than it does.

So he wants to invest in companies with ten times better products than the competitors.  

We don’t know if 20% is the right amount of exaggeration, but it does bring up an important point.

We are exposed to so many competing stories 24/7 that this “standard” exaggeration may no longer work.

Today, you will get caught, your audience will tell others about your overkill, and you will end up the loser.

Remember, a story that resonates with people who want to hear your story are likely to believe it is true.

They will find instances that reinforce this truth, called cognitive bias, and tell others.

How can you prove your product, service, or value proposition is true (metrics, testimonials, studies, case studies, referrals, etc.)?

How Do We Know What To Believe

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In his book, All Marketers Tell Stories, Seth Godin talks about understanding why people buy the goods and services they do, He states that: We believe things that aren’t true …or many things that are true, are true because we believe them. 

In other words, we believe what we want to believe, and once we believe something, it becomes a self-fulling truth. For example, why do people buy bottled water when they can get it for free?

One reason is that we have moved beyond buying things we need and have moved to buy things based on our complexity of wants. If you believe that bottled water is better and you want better water, you happily buy it and also enjoy the statement the product makes to others. 

Staff-On-Demand Private Post

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Staff-On-Demand, SOD (Freelancers) How It Works

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When you have a job that you need to be done, fill in the information at the bottom of the page. Tell us what you need in as much detail as possible. For example:

“I need someone to write a blog post of 500 words. Background material is available or the writer will have to do some research first. The post will be on ___________ in the ________industry. Free of plagiarism and include any citations. I need it in 5 days. The writing style is business. I want a fixed fee with at least two revisions if necessary. I do not want to pay more than $____.”

We will look at your request and see if there is anything else that should be included on the request. If there is, we will get back to you.

We will then select, from the many thousands of freelancers, a writer (for example) that will fit your needs. As you can imagine, there are different levels of experience, skills, styles, ratings from previous clients, etc. Also, some writers just write, others will also do research. Also, they have different delivery times.

Once we have identified the right freelancer for you, we will get a cost estimate, and when the job could be completed, and if the writer has any questions.

We will send that information to you for your approval. If you approve we will notify the freelancer to go ahead with the job. You will pay the amount agreed upon using PayPal when the job is ordered. The money will be put in escrow until the job is completed and closed.

The completed job will be delivered to you. When you are satisfied with the job, we will close the job out and the freelancer will be paid.

If you have any questions before, during or after, please contact us. We will be happy to help.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Staff-On-Demand (Description of job to be done)

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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Payments

Once you have agreed to go ahead with the job and have agreed to a price, make your payment here. The money will be held in escrow and the freelancer will not receive payment until the job has been completed and you are satisfied.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][wp_paypal_payment_box_for_any_amount email=”jzitek@box5152.temp.domains” description=”Payment for Staff on Demand Module” other_amount_label=”Your Price:” button_image=”https://https://harborcapitalgroupinc.com/wp-content/uploads/2024/07/Braintopview-1.jpg.com/wp-content/uploads/2019/04/PayPal-PayNow-Button-e1556209081642.png”][/vc_column_text][/vc_column][/vc_row]

Presentations

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Presentations

Presentations seem to be one of the most difficult tasks for entrepreneurs to do and an area that often little preparation is done. To start off with, most people, surveys reveal that 85% of people are terrified of giving presentations. Then, many business presenters believe they know their product or service so well that all they have to do is stand up and tell the audience what they know. Unfortunately, that doesn’t work well. Having sat through many, many presentations, I can tell you that a lot of skills are required to create, deliver and answer questions. The good news is that anyone willing to learn can give a presentation that gets the audience from being skeptics to being believers who want to embrace your call to action. This module will cover presentations from A to Z, one step at a time. Click on the article you wish to read and you will be taken to that article.[/vc_column_text][/vc_column][/vc_row]

Business Model Canvas

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Business Model

This module is about the business model starting from the initial assumptions (hypotheses), through testing and validations. This is not something you can do is a few minutes and contains many, many steps. Much of this information will come from the work done by Steve Blank, the professor at Standford. We will also use Alexander Osterwalder’s business canvas because it gives us a very simple way to visualize the pieces of the business model we control and the pieces of the business model we do not control like competitors and the government.

Some steps will be quick and easy to accomplish and others will be difficult, laborious and time-consuming, but every step is important. If you skip over steps or don’t give them the effort and time they require, they could turn out to be a major problem down the road. We are going to start with value proposition.[/vc_column_text][/vc_column][/vc_row]