Innovative Strategies That Create More Profitssasasa

About

JIM ZITEK

Are you ready to jump start your revenues?

May I start with a quick story that shows that everyone can create strategies that allow them to meet their objectives (goals)? 

At 14,  I couldn’t legally drive, but I sure wanted to. I grew up near Lake Street in Minneapolis, which had many new and used car dealerships. The used car dealerships had their best, most expensive cars in the front row, and they wanted them shinney clean all the time. 

Their problem was my opportunity. I offered to wash and wax a car for $2.50. That deal was hard to resist, and I could use the money. But, even better than the money, the cars were always in the front row, which meant I had to move all those cars out and then back again. It was a dream job: money and fun.  

That was my first taste of strategy, even though I didn’t know what it was. . That simple strategy has stayed with me my entire life.

Creating strategies is still what I love to do. My passion is to help companies achieve their business objectives by understanding that Strategy is your story. Marketing is how you tell your story. Create a Business strategy first, then a marketing strategy. 

Unfortunately, most companies focus on marketing first, so 90% still need to meet their goals. I want to help you change that so you can be as happy as I was driving those cars around and making “big money” simultaneously.

JIM ZITEK / A Little Backstory

I have over 40+ years of experience working on strategy, advertising, and sales as an investment adviser and fundraiser. These companies have included all sizes, from startups (including four of my own) to mid-sized companies (like Dain Roucher inc., Donaldson Company, and Cub Foods) to Fortune 500 companies (like Honeywell, Xerox, and Diebold).

After the U.S. Marine Corps and college, I joined the corporate world. My first job was at Honeywell, where I worked on the one, five, and twenty-five-year plans. Imagine, in today’s environment being able to project out twenty-five years. After a few years, I was hired by Diebold Inc. to start a new advertising group to introduce their new electronic banking systems. But development was going very slowly, and I decided to leave.  

On My Own. Freedom At Last.

After my corporate life, I returned to Minneapolis and opened my advertising agency. I loved it. But after four years, I merged my agency with another to attract more prominent clients. We grew that agency, Paragon Companies, into one of Minneapolis’s top agencies.

Then., in the early “80s, the world started to change at an even faster pace. The personal computer market and the internet were just getting started, and I wanted to be involved. Still, I couldn’t code, so I joined one of my clients, Dain Rauscher, the investment firm. I loved working directly with companies and decided to move to a small firm that dealt with early-growth companies and private investments. 

I liked the challenges of early-growth companies and decided I wanted to help entrepreneurs and companies that wanted to grow. So I started Harbor Capital Group, which has evolved into a strategy consulting group. 

I now create business and marketing strategies for B2B companies that focus on developing and marketing products targeted prospects prefer over any competitive product.   

Today you have to own some proprietary real estate in the customer’s mind so they can buy your brand without thinking.

Our ClickVisor Program Helps Executives Reach Their Goals

Our ClickVisor program delivers the information needed to get the critical tasks done. We focus on innovative strategies to create their story and marketing to tell their story.   

We provide the information and three ways you can use the program to get the results you want – from doing everything yourself to getting advice when needed to use doing everything if you are too busy.  

We wanted to make this service affordable for anyone  and give leadership total control over their budget.  

We add information to the ClickVisor platform every week. We also welcome any comments or any areas you see where improvements can be made.  We want it to be complete, up to date, and easy to use.  

I hope you will join our family.