How Your Value Proposition Defines Your Website’s Success
Visitors come to your website because they have a specific problem that needs to be solved.
But, visitors will only give you about 8 seconds before deciding if they will stay and read more.
If they stay, you have about 125 words to convince them that your company has the best solution to their problem.
They will probably not read on or even scan the page if they are not confident. They will move on and probably never come back again.
Tell your value proposition story quickly.
Years ago, we were taught to start with the problem and then offer the solution.
But think about it. Your visitors already know the problem, so they are at your website.
They are searching for the answer to their problem.
You need to convince them immediately that your value proposition solves their problem.
Tell them why you can solve their problem.
Tell prospects what you do and how you solve their problem
Why your solution is superior to your competition.
Your value proposition needs to compel them to read your entire story.
They will most likely move on without a clear, targeted value proposition.
Most people look at multiple companies before deciding to move forward.
To show you how few companies have a compelling value proposition,
marketingexperiments.com states that only 2.2% of businesses have a compelling value proposition.
You must also tell your value proposition story quickly at the top of your website.
Very few websites have a value proposition, and even fewer have it at the top of their website.
Check out your competitor’s websites and see how many have a value proposition and what you see as your competition.
Remember, your website is about what they want to hear, not what you want to tell them.
Here are the basics you will want to include:
- Headline. The headline tells the reader your value proposition in one sentence, no more than two sentences.
- Yes, it’s only one sentence, but you will have to write it many times to get it perfect and make it attention-getting.
- Next, write a short explanation of the critical elements of your value proposition in two or three sentences. Remember, you have to be able to deliver what you promise.
- Then, add up to three features, benefits, or unique differences you offer. Individual bullet points are an excellent way to highlight these benefits.
- A positive image, if possible. You know, of course, it’s worth a thousand words :).
Here are the basics you will want to include:
- Headline. The headline tells the reader your value proposition in one sentence, no more than two sentences.
- Yes, it’s only one sentence, but you must write it many times to get it perfect and make it attention-getting.
- Next, write a short explanation of the critical elements of your value proposition in two or three sentences. Remember, you have to be able to deliver what you promise.
- Then, add up to three features, benefits, or unique differences you offer. Individual bullet points are an excellent way to highlight these benefits.
- A positive image, if possible. You know, of course, it’s worth a thousand words :).
I am sure you will consider many more questions to examine as you define your value proposition. To NeilPatel.com, Google cares about how long people spend reading your webpage. If visitors spend time on your page, you got it right.
Conclusion
Your value proposition is critical. You will be in a class all your own if you have a compelling value proposition.
You will want to get it “perfect,” which will take some time.
It may only take a few minutes to write, but it will take many tries to perfect it.
To get started, ask yourself these questions.
- Why does the potential client want to solve this problem? I
- Is there no workaround?
- How is the problem affecting their business?
- Why haven’t they been able to solve it already? How can you solve the problem?
- What outcome and benefits result from your solution? Here are the basics you will want to include:
P.S. I would love to hear how the development of your value proposition went and how successful you have been since you implemented it. Go to our website and let us know. Your story may inspire and help others (and us) try to improve their value proposition.
PPS. You might want to check out this blog post as well. Transform Your Competitive Market Into an Uncontested Market. Click Here
