Month: May 2025

 As global inflation rises over the next two years and pricing pressures mount, many B2B companies find themselves at a crossroads: either cut costs and risk eroding value or adapt and find new ways to thrive. 

The reality is that inflation isn’t just a challenge—it’s an opportunity for creative companies to sharpen their strategies, strengthen customer relationships, and unlock new revenue streams.

The following are a few ways not just to survive but to prosper. 

Shift from Price to Value: Rather than joining the race to the bottom, focus on differentiating your unique value:

Deepen Customer Relationships: Strengthen partnerships through personalized support.

Find Operational Efficiencies: Automate repetitive processes to reduce overhead and eliminate low-margin services that drain resources.

Think Creatively and Innovate: Introduce low-cost, high-margin offerings like digital products, micro-consulting, or templates, and explore new market segments where your expertise can shine.

The companies that thrive in an inflationary cycle aren’t the biggest or the cheapest—they’re the ones that adapt the fastest.

Focusing on value over price, deepening customer ties, and building smarter, more agile operations enables you to handle the storm and emerge stronger, more profitable, and better positioned for the future.

Visit my website or my QuickInsights for more information on turning revenue problems into predictable revenues and profits and creating a competitive advantage. You can also email me with any questions or comments, positive or negative. I also like to learn and share.

 

Cheers,  Jim Zitek

Turn B2B Revenue Problems Into Predictable Revenues and Profits.

#CEO #President #Founder #Director #CFO

 

When revenues or profits slow, most B2B companies instinctively turn to familiar tactics: cutting costs, increasing outreach, or optimizing sales funnels. These are sensible steps, but they rely heavily on vertical thinking, which is logical, structured, and based on existing knowledge.

What’s often missing is lateral thinking — the ability to look at the problem sideways, challenge assumptions, and explore surprising alternatives. 

For B2B companies facing complex, systemic revenue problems, combining both approaches isn’t just helpful — it’s essential.

Vertical Thinking: Know What’s Wrong

Vertical thinking excels at diagnosing issues such as falling close rates, Customer churn, Inefficient sales processes, and Product-market misalignment. 

Vertical thinking helps you dig deeper, analyze data, and ask, “Where is the leakage happening?” It doesn’t ask, “What’s broken?”—it asks, “What could we do differently?”

Lateral Thinking: See What’s Possible. 

Lateral thinking introduces creative possibilities like new pricing models (e.g., value-based or usage-based), repositioning the product for a new niche, Bundling or unbundling services in unexpected ways, and developing entirely new offerings using existing assets.

Lateral thinking doesn’t ask, “What’s broken?” — it asks, “What could we do differently?” Lateral thinking introduces creative possibilities like New pricing models (e.g., value-based or usage-based), repositioning the product for a new niche, Bundling or unbundling services in unexpected ways, and developing entirely new offerings using existing assets

Break Your Revenue Plateau with Two Powerful Thinking Tools

Vertical helps you go deep and precise, and Lateral enables you to see wide and different. 

Together, they allow B2B leaders to understand the real causes of slowing revenues and generate fresh solutions that competitors haven’t considered.

Visit my website or my QuickInsights for more information on creating a competitive advantage, or email me with any questions or comments, positive or negative. I also like to learn.

Cheers,  Jim Zitek

Turn B2B Revenue Problems Into Predictable Revenues and Profits.