Investors get many investment opportunities each month, so before meeting with you, they want to know something about your startup or company. At the same time, you need to know something about them before you approach them with your investment idea. Learn what their profile is, what they invest in, the average amount of investment they make, what industries and products interest them. This familiarity will save you and them a lot of time. They are all risk-takers but at the same time, risk-averse to investments outside their area of expertise. Think about sending your potential investors a one page summary of your investment opportunity.
If there is interest in your opportunity, investors would like to learn about the following things.
Once you get an in-person meeting, you will be able to give your pitch and be able to discuss all aspects of the offer in great detail. We go into the presentation in-depth in the presentation module.
Then, as part of the investor’s due diligence, there will be many additional meetings and requests for specific information.