Workshop

Workshops that create strategies to attract and hold buyers

These workshops discuss specific strategies like defining and articulating your value proposition. Learning various innovative techniques to create new concepts and ideas, how to create your Brand or differentiate your products and services, or how to position your Brand against the competition to become the preferred choice.

These workshops are new and in the process of being developed. Select the workshops you would like to attend. We will send you an email with the dates they will be available. There will be both live workshops and recorded workshops.

Workshop 101: How To Create And Innovate Your Pathway To Success

The economy and the business world are constantly changing. We have gone from making products to a competitive economy to an economy based on integrated values where the product or service needs to fit the customer’s lifestyle. For example, Hertz is the leader in rental cars for travelers and is available at the airport, vs. Enterprise, open in neighborhoods, is the leader in rental cars for local use.

Being competitive is not the key to success; it’s simply the baseline for survival. Today you have to be the leader in your market niche. The way to do that is to create a “value monopoly” for your product or service by making it different and integrating it into the customer’s lifestyle.

Some of the things you will learn:

Why everyone has the ability to be creative/innovative
Characteristics of creative people
Why creative/innovative ideas are always logical in hindsight
Lateral thinking is asymmetric and creative and also produces humor
How to turn creativity into innovation
Innovative thinking for competitive markets
How to create solutions to unsolvable problems
How can anyone create many quick ideas in minutes

Workshop 102: Marketing Strategy And Why It's So Important To Your Success

The word strategy is so overused that starting with a strategy definition is essential so everyone is on the same page. A strategy is a tool or method used to identify and solve a problem or exploit an opportunity and devises ways to achieve the desired goal, often on a longer-term basis. Your business strategy is your story. Marketing strategy is how you tell your story.

Some of the things you will learn:

What is a marketing strategy
Why your marketing must work from the outside in
How do marketing strategies make your marketing more effective
Marketing strategy starts with your website
Why is your business strategy so critical to your marketing strategy
Why your Brand is vital to your marketing success
What is inbound marketing vs. outbound marketing
What you need to know about social marketing to be effective

Workshop 103: Why Your Brand Is Critical To Your Company's Success

A strong, recognizable brand can help your business succeed, which is why creating an effective brand identity is not only essential but critical. But how can you make a brand identity to give you a competitive advantage? This workshop will show you how to start thinking about your Brand and how to create it.

Following are some of the things you will learn in this workshop:

How to create a clear brand strategy
The process and elements of creating a brand
How your Brand can create a competitive advantage
What makes a successful brand identity
Why brand identity is important
How to build your Brand from scratch
Why you need more than great creativity to make a successful brand

Workshop 104: Differentiation is The key To Revenues and Profits.

Current markets couldn’t be more crowded. And the number of products and services continues to grow. Compounding those problems, the Internet allows companies to market their products globally. Plus, most companies try to improve their products when they should be trying to make them different.

Following are some of the things you will learn at this workshop.

What is a marketing differentiation strategy?
Why is a differentiation strategy important?
How does differentiation strategy improve revenues and profits
What are the three kinds of differentiation
How differentiation can create different or unique markets
How differentiation can create different or unique markets
How can you discover new points of difference
Why differentiation is one of your most significant competitive advantages

Workshop 105: Positioning Strategy: How To Positively Separate Yourself From Your Competitors To Gain A Competitive Advantage

Getting “shelf space” in the prospect’s mind is becoming more complex and competitive. Today you can make that a global marketplace. So what are positioning strategies, and how do they work? Potential buyers have a vast array of companies and products, and the Internet makes it quick and easy to access this marketplace.

Consequently, setting your company and Brand apart from your competition is critical for long-term success. One excellent solution to this problem is a positioning strategy that will help you establish your company or product “position” in the minds of your target audience. It can enable an instantly positive impression of your offer and its value. Plus, it offers a way to differentiate your proposal from your competitors,

Some of the things you will learn:

Positioning strategies, including types of positioning strategies
Positioning frameworks
How positioning creates competitive breakthroughs
Why positioning strategy is important
How positioning creates an image in the buyer's mind
How positioning creates an image in the buyer's mind
How you can improve your positioning strategy
Steps to Create a positioning strategy

Workshop

Workshop 101: How To Create And Innovate Your Pathway To Success

Workshop 102: Marketing Strategy And Why It's So Important To Your Success

Workshop 103: Why Your Brand Is Critical To Your Company's Success

Workshop 104: Differentiation is The key To Revenues and Profits.

Workshop 105: Positioning Strategy: How To Positively Separate Yourself From Your Competitors To Gain A Competitive Advantage

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