Speaker

Think differently:

Stop being competitive. Create a "value monopoly" and be
the market leader.

Being competitive is a dangerous assumption. It is only the baseline for survival.
However, it does benefit the customer by keeping prices down and quality up. But, it restricts
your ability to be creative. In the long term, competitive companies go out of business.

Remember K-Mart, Blockbuster, and Kodak’s film business.
You don’t have to accept just being competitive. You and your employees have the
creative power to optimize your business model, modify and create new products, and
services, and create business and marketing strategies that enable your product or service to stand
alone with a “value monopoly.”

What is a value monopoly?

A value monopoly is a product with a physical or technological uniqueness (the iPhone has a
touch screen) or name recognition (Elon Musk), Dominance (Amazon) a high cost of entry (Pharmaceuticals), a Brand Image (Whole Foods), or segmentation (niches)—and of course, legal monopolies like Patents.

There is also the concept of integrated value monopolies. How does your offer’s value integrate into the buyer’s lifestyle? Example: Toyota introduced an SUV with a third seat that folds down, offering lots of room for storage, etc. Other SUVs did not have that capability. Toyota sales soared. Toyota’s integrated value had a five-year “value monopoly.”

Why do so few companies use creative thinking to create value monopolies?

The problem is that most people do not believe they are creative. But everyone has the ability to be creative. The biggest reason, I think, might be that most people do not know how the brain works. Schools don’t teach creativity. It’s something artists do.

I am going to oversimplify how you get creative. Thanks to Edward Du Bono, Physician
and educator, and others, we now know that the brain is not designed to be creative. It
takes incoming information and organizes that information into patterns. Your mind
becomes creative, and you get new ideas by disrupting that pattern.

There are also techniques for generating innovative ideas, some of which I cover in the speech.

For example, the random word technique is simple, and you can generate many new ideas in minutes. There is also a far superior process for teams to generate new ideas and reach a group consensus.

Your audience will not only stay awake during the speech, they will also learn the following:

I can help you solve the problem holding you back from meeting your goals and improving your company’s performance. Strategies provide a clear and focused roadmap that aligns your efforts, leverages comprehensive analysis, tailors approaches and embraces flexibility so you can respond to future market changes if necessary.

How creativity works and how everyone can be creative
Creative thinking techniques to get insights into new solutions and ideas
Creating differentiation and positioning to rise above the competition.
Finding ways to integrate value and create a value monopoly
Exploring application concepts that are as important as the technology
Why and how creative techniques for teams are more potent than brainstorming.

These creative insights and concepts reveal innovative ideas that not only solve
problems but generate ideas that can put your products and services at the top of
buyers’ minds, the top of your niche, and give you a value monopoly.

Your audience will be amazed at the possibilities and future possibilities ahead. All they have to do is attend your meeting and start thinking about breaking free
from the competitive race and creating their own race.

If you want to see a happy, excited audience,. send me an Email and let me know when you would have a few minutes to talk. Or give me a call at 612-978-7222. You can also check out my About page.

Speaker

What is a value monopoly?

Why do so few companies use creative thinking to create value monopolies?

Your audience will not only stay awake during the speech, they will also learn the following:

If you want to see a happy, excited audience,. send me an Email and let me know when you would have a few minutes to talk. Or give me a call at 612-978-7222. You can also check out my About page.

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