How To Tell Your Company’s Full Story, To A Stranger, In Seconds

The Full Story….. In Seconds?  Sounds Impossible, But It’s Not, And It’s Painless

Potential customers want to know what your product is and how it solves their problems, and you only have a minute or two to convince them that finding out will be well worth their time.

Explainer Videos

Here’s how. Explainer videos are an extremely effective way to tell your overall story, from problem to solution in condensed time and in a special format that captures and holds their attention until they have heard your full story.  

Plus, if your company could benefit from this powerful marketing tool, you can now get one produced for a few hundred vs a few thousand dollars.

Potential customers want to know what your product is and how it solves their problems, and you only have a minute or two to convince them that finding out will be well worth their time.

Explainer videos are an extremely effective way to tell your overall story, from problem to solution in condensed time and in a special format that captures and holds their attention until they have heard your full story.  

Plus, if your company could benefit from one of these powerful marketing tools, you can now produce one for a few hundred vs a few thousand dollars.

Whiteboard Animation

By definition, whiteboard animation is a video that shows the process of physically drawing a story using marker pens on a whiteboard (or whiteboard-like surfaces). While the objects are still images and often attached to texts, diagrams, or additional items, the drawing process itself is recorded (animated). The result is a series of drawings displayed in sequence and added with narration.

Whiteboard animation is similar to a video explainer. Think of them as a bridge between traditional videos featuring real-life objects and a conventional slideshow presentation. It is more sophisticated than the latter but it offers more or less the same visual effects as the former.

Conclusion

If you want to tell your story in just a minute or two, videos are a good way to do it. You don’t even have to be there to do it. Also, the person viewing the video can also forward it to others. They can also be very cost-effective. You know your story. Think about writing it in 100 to 200 words. You can start with your value proposition.