We turn startups into successful business

  • jzitek@harborcapitalgroupinc.com
  • +1 612-978-7222
  • Bloomington, MN 55437

“We turn startups into successful businesses”

How To Quickly Develop Your Startup Into
A Successful Business.

Most entrepreneurs are frustrated because there just isn’t “enough time” to do everything needed to develop your startup into a successful business. It’s a challenge to get even the most critical tasks done, like reaching product-market fit, accelerating revenues, and getting
investment ready.

Here’s the good news. Our online advisor program gives you the exact information and tools you need to develop your startup quickly into a successful business. It has the critical information and advice you need at your fingertips when you need it. No wasting time looking for answers. Plus, it’s all available for a small price anyone can afford.

At Harbor Capital Group, we help you reach product-market fit quickly, then accelerate revenues, and make your company investment-ready.

For example, you will immediately find out:

What steps are needed to get to product-market fit quickly, including fact-based rather
than opinion-based customer research,
● How to identify and create your company’s core story (strategy) so you can validate your
value proposition before spending money,
● How to create a business model that adds value and profits to your company’s story,
● How to use stories and sales messaging in your marketing program to accelerate
revenues,
● How to make your startup investment-ready, enabling you to raise money from angel
investors, venture capitalists, or crowdfunding,
● How to create and present presentations that turn skeptics into believers,
● Leadership tools and metrics to keep every team member on the same page.

We Have 40+ Years of Experience We Would Like To Share With You.

We have worked with lots of companies, from startups to large Fortune 500 companies. They
have included many industries and all types of business models. Plus, four startups of our own.
I can’t say we have handled every kind of problem, but they’re certainly have been a lot of them.
All of this study, preparation, and experience has paid off for both ourselves and our clients.
Now, we would like to share this information and experiences with you. We would like to make
the road to success a little faster and a little easier for everyone.


Signup Now

Get Started Solving Problems Today
● One: Sign up here and become part of our advisory program family. Sign Up Here.
● Two: Login, and go directly to the advisor program
● Three: Select any of the information modules you want information about and then select
the information you want.

The Step-By-Step Process To Success

Reach Product-Market Fit Quickly Before Spending Tons Of Money
Getting to product-market Fit is the first step. Unfortunately, over 40 percent of startups fail to
accomplish a product-market fit. Some believe their idea is exceptional because the problem
and solution are apparent. They start spending money to develop the product only to discover
later that everyone doesn’t think exactly like them.
Rob Fitzpatrick, entrepreneur and author of the book, “The Mom Test,” explained why so many
startups cannot achieve product-market fit.
Entrepreneurs passionately tell the person they are interviewing what their product idea is. Then
ask them if they like the product. With rare exceptions, the response is “Sure. It sounds like a
great idea”. You walk away with the impression you should start developing the product.
But you are most likely getting false information. The person has not committed to buying it, so
why hurt your feelings or dampen your enthusiasm. You need factual information about the
problem, the solution, and their willingness to pay for the solution.

That Information Will Enable You To Create
Your Core Story

Next, use that insightful information to create your core story, your strategy. A one-sentence
description of the problem, your solution, the results, and the benefits of your solution. Here are
a couple of examples you will recognize:
● Google delivers the world’s information with one click.
● Apple empowers individuals with well-designed, easy to use computers.
Now You Can Embed Your Core Story Into Your Business Model.
We recommend using the Business Model Canvas designed by Alexander Osterwald because it
gives you the full picture of your business. Plus, it allows you to be more creative in creating a
business model that gives you a competitive advantage over your competition.
Now you have the information you need and enough confidence to develop your product and
reach product-market fit.

Accelerate Your Revenues With Powerful Stories and
Sales Messaging

Many people think that your story is only a marketing function. But it’s much more than
marketing. Your story must be infused into every part of your company, from product design to
marketing to service. Your company has to live your story to gain trust and, eventually, loyalty.
That’s how you turn prospects into customers and build a successful business.

With your product-market fit, you can begin your marketing program to accelerate revenues.
And revenues begin with your company’s story. Stories offer an instant understanding of who
you are, what you do, and why your product or service is important to them.

Stories are interesting and keep the reader interested throughout your message. Without a 

story, you are basically a commodity competing on price. That’s a tough way to make a living.

Stories are also a very powerful tool because they contain both facts and empathy. That makes
them very persuasive. People quickly understand your value proposition. Then, the facts in the
story give them the confidence they need to make the decision.

Next, use that insightful information to create your core story, your strategy. A one-sentence
description of the problem, your solution, the results, and the benefits of your solution. Here are
a couple of examples you will recognize:
● Google delivers the world’s information with one click.
● Apple empowers individuals with well-designed, easy to use computers.
Now You Can Embed Your Core Story Into Your Business Model.
We recommend using the Business Model Canvas designed by Alexander Osterwald because it
gives you the full picture of your business. Plus, it allows you to be more creative in creating a
business model that gives you a competitive advantage over your competition.
Now you have the information you need and enough confidence to develop your product and
reach product-market fit.

Stories In Many Forms Are Needed To Turn Prospects Into Customers.

Your marketing plan will include much more than your website and may include many media to
get your message to your target audience. Just getting their attention is difficult. Your plan might
include outbound marketing like direct mail or inbound marketing like content marketing or direct
sales.
Your messages must also reach prospects a number of times before they will be ready to buy.
You want your one sentence core-story (problem, solution, result, benefits) to work like a
tagline: “Have a headache, take an Advil”. That takes lots of repetition.
You may have to reach prospects and take them through your sales funnel more often than you
think with information followed by sales messaging. Rinse and repeat until they are ready to
buy.
With a product-market fit and an effective revenue-generating program underway, you are now
in a position to become investment-ready.

Become Investment-ready For Outside Funding

Not all startups need or want outside funding. But, if you will need external funding, pay
attention to this goal early in the company’s development process.
Most people think they are going to reach product-market fit quickly and generate revenues. Or,
believe they have enough funds to get them to a point investors will be interested in investing in
them.
The problem is unexpected costs and tasks taking longer than you imagined. It takes
considerable time and effort to get investment-ready and then raise funds needed. It also takes
money that may not have been in the original budget.
Learn how you can become investment-ready. For example,
● What investors will want to know about your opportunity and their opportunity?
● How do you know when you have piqued their curiosity or you’ve lost it?
● What is more important, the product or the market?
● What are investors looking for depending on the stage of development (PeSeed, Seed,
or Series A)?
● Why should you consider crowdfunding?
● Why the questions you will be asked after your presentation are the most critical part of
your presentation
● And more.

Rather Than Sell Investors, Let Them
Sell Themselves

There are thousands of companies looking for funding, but very few companies get funded.
Also, it’s challenging to “sell” an investment opportunity. Some investors are getting more than
300 “opportunities” per month. The solution is to start talking with investors early in your
development.
The good news is that It’s much easier when investors can “sell themselves.” Most people,
including investors, are willing to help other people if asked. It makes more sense to start talking
to investors early and ask for their “expert advice” as you develop your startup.
Many investors will not only give you advice and be able to talk with them several times as you
develop your company. You get to know them, and they get to know you.
Consequently, they will see your company develop and be more comfortable and more trusting
over time. And if some of their ideas or suggestions get incorporated into your development
plan, it can make your project more viable in their eyes.

Rather Than Sell Investors, Let Them
Sell Themselves

We have a module on Presentations because they are important for both sales and investors.
● Open with a statement that gets their immediate attention
● Explain your core story in the first 90 seconds,
● Create a structured presentation full of benefits, and
● Persuade people to move from skeptics to evangelists.
But when it comes to questions, investors will ask more difficult questions and you must be
prepared for these questions. Customers are going to ask you straightforward questions about
your product, service, warranties, costs, etc.
Investors are going to ask you far more complicated questions. They are more concerned with
the team and the market. They want to know if the team is capable of executing the plan.
Therefore, the complicated questions to make sure you have considered every potential
obstacle, every option and why you chose the option you did. You can only answer these types
of questions if you are prepared.
This is the kind of information you will receive through our advisor program. Join today and let
us help you turn your idea into a successful business.

Expand Your Capabilities With Our Staff-On-Demand Program

Most companies have limited funds. That’s why we developed our Staff-On-Demandprogram. This program offers hundreds of skilled freelancers, at very reasonable prices,for tasks you don’t have time or the talents in-house to do. You pay for these freelancers by the job, not by the hour so you can budget accordingly.

Josh Olson
I’ve been working with Harbor Capital for a few years now. Jim has been able to help me work through and rationalize multiple ideas both as new company structures but also as new product offerings. One of the best things he helped us with was to know which ideas to avoid, so we could focus on more viable alternatives. Additionally, his background in venture capital helped me understand how to evaluate potential VC funding avenues and develop an exit strategy from
my startup.

Start Off Running Or Build The Business At Your Own
Pace. Your time is important.


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