Creative techniques can be tremendously helpful in decision-making because they open new perspectives, foster fresh thinking, and break us out of habitual ruts. By applying creativity to decision-making, you can uncover innovative solutions, identify hidden risks, and see a broader range of possible outcomes.
Following are three of the many ways that creative techniques can help.
Expand Your Options. Don’t limit yourself to the obvious choices. Many creative techniques, like SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse), can help you generate a larger pool of ideas. The more options you have, the more likely you discover non-obvious solutions.
Identify Hidden Assumptions. Creative tools like lateral thinking enable you to shift perspectives, break free from entrenched patterns or assumptions, and generate fresh ideas and innovative solutions. Challenging assumptions opens the door to breakthrough ideas that you might otherwise dismiss too quickly.
Increase Collaboration. Group creativity sessions like brainstorming can energize and expand options. When people feel safe sharing offbeat ideas, a richer collection of perspectives emerges, leading to more informed, well-rounded decisions.
Those are only a few creative techniques you can use to expand your perspective and challenge your assumptions to make better decisions. It is estimated that you only have to be correct 53% of the time to beat the CEOs of major companies.
You can visit my website for more information on creating a competitive advantage or email me any questions or comments — positive or negative. – I would also like to learn more.
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Cheers, Jim Zitek
I help B2B companies create their unique competitive advantage.
