Each time you do a mailing, follow it up with a summary of the offer with another mailing or postcard for the people who didn’t receive the first one. Give them some sense of urgency and a Call-to-action. Then, five days later, follow with a phone call if possible. This process will boost response.
Because you are following up, you will be able to inform them of the available new or additional products.
Let them know you appreciate their initial business and that you are trying to keep them informed. This continuous follow-up will deepen their comfort level. And they will begin to see you as a friend. Adding this personal touch will pay off big at the cash register.
When you plan your follow-up, it can be by email, phone, or mail. Regular mail is more expensive but is unusual compared to text and email.
Never let a customer walk away and never contact them again. If you assume they are not interested, think again. It may be they didn’t want to buy on that day, but today they are ready. Maybe they need more information; perhaps they didn’t have time and wanted to mull it over a while. Maybe they have saved up some money.
If you show them how simple it can be, take care of most of the transaction, and simplify the process, more of them will buy from you.
Try following up several times with different ways to follow up. Let us know what happened or if you found a better way to followup up.
