2-minute read
Yes, creativity exists in everyone. While the image of a solitary genius struck by a bolt of inspiration is powerful, the truth is that creativity is not a rare gift bestowed upon a few but an innate human capacity that can be nurtured and developed.
Everyone can be creative, but people often mistake creativity for artistic ability (painting, music, etc.). But, creative techniques isn’t generally taught in schools. As a result, 80 percent of people believe they are not creative.
Creativity is a Skill, Not a Trait.
Creativity isn’t something you’re either born with or not. It’s a learnable, improvable skill—like problem-solving, writing, or critical thinking. With practice and the proper creative thinking techniques, anyone can enhance their ability to generate new ideas.
It’s the everyday ingenuity we use to solve problems, adapt to new situations, and express our unique perspectives.
Two Types of Creative Thinking.
Vertical and lateral thinking are two different approaches to problem-solving and creativity.
Vertical thinking is logical, analytical, and sequential—it builds step by step, using known facts and established patterns to arrive at a solution. It’s efficient when refining or optimizing existing ideas, processes, or strategies.
Lateral thinking approaches problems differently, breaking from conventional paths to generate new and unexpected ideas. It involves looking at issues from different angles, challenging assumptions, and using provocations or analogies to spark innovation. It becomes essential when conventional logic fails or innovation and fresh ideas are required.
Vertical and lateral creative techniques complement each other: Vertical thinking drives depth, while lateral thinking unlocks breadth. Using both allows individuals and companies to solve problems more creatively and effectively.
Bottom Line:
Everyone is capable of creativity, but like any other ability, it needs to be taught and nurtured. The difference between those who are “creative” and those who aren’t is often just a matter of mindset, practice, and opportunity. When exposed to different creative thinking techniques, most people discover they have more creativity than they realized.
With 20+ types of creative techniques, would you be interested in a series of Quick Insights that explain many of these different techniques? Please give me a yes if interested.
Visit my website or QuickInsights for more information on transforming revenue challenges into predictable revenues and profits and creating a competitive advantage. You can also email me any questions or comments, positive or negative. I love to learn and share what I’ve learned.
Cheers, Jim Zitek
I Solve B2B Revenue and Profit Problems
With Unique, Validated Creative Solutions.
