Research and analysis are excellent. But analysis alone very seldom comes up with a creative idea.
The vertical thinking we were taught in school helps, and there are many vertical thinking techniques like brainstorming or a SWOT (Strengths, Weaknesses, Opportunities, and Threats) that make up vertical thinking.
However, lateral thinking is a powerful technique for unlocking creative solutions to “unsolvable” problems. It is also easy to learn. It disrupts standard mental patterns so you can create different ideas, concepts, and innovations.
If you need to solve complex problems, see if this creative thinking technique makes sense.
You can go to my website for some information or send me an email at jzitek@harborcapitalgroupinc.com
I would also love to get any comments — positive or negative –you have. I like to learn as well.
Cheers, Jim Zitek
I help companies create their unique competitive advantage.
