In today’s ever-changing markets, being able to out think your competition is critical to your success.
Creativity—including insights, ideas, concepts, and innovations—is key to solving problems, challenging disruptions, and building a competitive advantage. Creativity is critical to a company’s long-term success.
The good news is that everyone has the ability to be creative. It’s a learned skill, despite what most people think. Plus, there are many different creative techniques one can use to outsmart your competitors and innovate success.
Of all the different techniques available, I think the most powerful technique is Lateral Thinking, developed by Edward De Bono in the 1960s.
Lateral Thinking takes you away from just vertical thinking and analysis and shows you how to create new ideas by disrupting the way the mind works.
Some people you know who use Lateral Thinking are Steve Jobs (Apple), Elon Musk (Tesla, SpaceX), and Richard Branson (Virgin Group).
If you want to create a competitive advantage and move your company to new heights, check out my website— and blog posts for more information.
Feel free to share your comments and insights in the comments or other posts. My email address is jzitek@harborcapitalgroupinc.com . We’ll all learn from one another.
Cheers,
Jim Zitek
I help companies create their competitive advantage.
