You could do many traditional things, such as focusing on your strengths, enhancing customer experiences, or expanding your product line.
But it would be best if you started thinking at a slightly higher level. For example, think long-term but maintain short-term flexibility and treat disruption as an opportunity.
This thinking will help you keep your competitive advantage relevant and enable you to create an environment of innovation and early adoption of new ideas and technologies.
It also opens the door to many other alternatives that will enable you to maintain your competitive advantage.
If you want to create a sustainable, competitive advantage, check out my website.
Feel free to share your comments and insights. I would love to hear them. Please email me at jzitek@harborcapitalgroupinc.comn. We’ll all learn from one another.
Cheers, Jim Zitek
I help companies create and keep their competitive advantage.
