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Leadership needs to identify and understand the specific asymmetries between your offer and your competitors’ offer. For example, if you can produce …

  Insights into anticipated future events or behavior can deliver opportunities. In business, these insights are generally about future buyer demand or …

 Encourage visitors who go to your website to signup for your email list and make it easy for them to sign up. …

Many companies today face a very competitive market and are looking for a way out to break out. When every competitor is …

SnapDeal is an Indian company that is very successful in selling high-transaction products to value-conscious customers. They have been successful because they …

The Perfect Value Proposition

Sarah LaFleur of MM LaFleur knew she had the perfect value proposition. Well designed, quality women’s clothes at affordable prices sold through …

SaaS companies are no longer unique, and most of these companies have lots of SaaS competitors with similar services, This makes it …

In today’s world, most people realize that you have to put the customer, not the product first. But, does that mean that …

You are now ready to shift to your left brain and put the clusters you identified in a sequence and logical flow. …

Are You Open To New Ideas?

  Since the industrial revolution, the business model of companies has been to build a “hit” product and then sell as many …

Anyone who has sat through a presentation knows what a data dump is. The presenter goes on and on in infinite detail …

In contrast to the usual product development model, Steve Blank, in his book, “The Four Steps To The Epiphany,” describes his new …