July 22, 2024
Strategic Thinking: From Data To Creative Insights
Now that you have researched and diagnosed your problem or opportunity, It…
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January 24, 2024
Why Is a Broad Perception Critical For Creativity, and Decision Making.
A broader perception is indeed critical for understanding, creativity, and…
December 13, 2023
The Power of Concepts: Creating Ideas, Fueling Innovation
Stop trying to be competitive; that's only the baseline in…
November 30, 2023
Beyond the Numbers: Why Analysis Alone Falls Short in Concept Generation
In the intricate tapestry of human cognition, analysis is one…
September 22, 2023
Why Both Research and Diagnosis are Invaluable Tools in Your Strategy Toolkit
Once you have identified your objective, you are ready to begin…
September 15, 2023
Captivating Customers, Driving Profits: The Role of Your Value Proposition
A well-crafted value proposition addresses the pain points, needs, or desires…
September 15, 2023
Marketing Mastery: Unveiling the Strategy Behind Success.
Telling Your Story: The Power of Marketing Strategy Is your…
September 9, 2023
How Business Strategies Impact Your Success
An effective business strategy is the basis for a successful business in…
March 18, 2023
Differentiation Is The Key To Profits
Current markets couldn't be more crowded. And the number of products…
March 14, 2023
Positioning Is The Battle For Your Mind
To complete today, you must create a "position" in the prospect's…
February 21, 2023
Strategies For Competitive Markets
Strategies For Competitive Markets Customers demand that businesses give them something…
February 4, 2023
Incremental Innovation For Competitive Markets
Incremental Innovation For Competitive Markets In our constantly changing world, customers…
February 3, 2023
How Innovative Strategies Drive Sales
Innovative Strategies Make Sales Why innovative strategies to drive sales are critical…
January 24, 2023
Strategies Make Your Marketing More Effective
Want To Make Your Marketing More Effective? Close the efficiency gap between…
January 8, 2022
How Much Can You Spend To Get A New Client?
Customer Lifetime Value (CLV) is an important business metric. It is the…
December 28, 2021
How To Make Better Decisions, More Often
Make Better Decisions, More Often In a survey of top executives, the…
November 4, 2021
How To Define And Solve The “Real” Problem
We’ve all been there—several people discussing the problem that needs to be…
October 14, 2021
Reverse The Customer’s Risk And Increase Sales
Reverse risk is a technique you should test. It will make your…
September 29, 2021
Path Six: Look Across Time
All companies are subject to external trends that affect their business over…
September 29, 2021
Path Five: Look Across Functional Or Emotional Appeal
Competition tends to converge not only on the scope of their products…
September 29, 2021
Path Four: Look Across Complementary Products And Services
Very few products and services are used in a vacuum. Most of…
September 29, 2021
Path Three: Look Across Your Chain Of Buyers
Path Three: Look Across Your Chain Of Buyers In most industries, competitors…
September 29, 2021
Path Two: Look Across Generic Groups Within Industries
Groups here refer to companies within the same industry group that have…
September 28, 2021
Reconstruct Market Boundaries/Path One
The first step in the Blue Ocean Strategy is to reconstruct the…
September 28, 2021
The Characteristics Of A Good Strategy
According to authors Kim and Mauborgne, in their book, Blue Ocean Strategy,…
September 17, 2021
Part Two: Turning Creativity Into Innovations
This article continues our discussion of creativity and innovation. In Part One,…
September 17, 2021
Why Everyone Has The Capability To Be Creative
Why Everyone Has The Capability To Be Creative Let's Start With A…
September 8, 2021
How To Create Value Monopolies, Part Two
The source of sur/petition Sur/petition goes far beyond housekeeping. Getting things right…
September 8, 2021
Competition vs. Sur/petition, Part One
Competition is for survival. Sur/petition is for success. Competition is the critical…
September 8, 2021
Solve Problems And Gain Insights Intuitively
Intuitive techniques allow you to tap into your unconsciousness and find the…
September 5, 2021
Create New Concepts Before Your Competitors Do
Design thinking aims to create new thoughts about the solution or answer…
September 1, 2021
Creative Results From Your Team
Creative Results From Your Team As someone who has been in many…
September 1, 2021
The Random Word Technique/A Creative Tool For New Ideas
It is our perceptions that control emotions, and emotions control behavior.…
March 11, 2021
How to turn negative problems into positive results
How to turn negative problems into positive results If you are in…
March 3, 2021
How You Approach Problem-Solving Matters
No matter who you are, a seasoned businessman or an entrepreneur, you…
