Think Differently:
Stop Being Competitive. Create A Competitive Advantage.
Being competitive is a dangerous assumption. It is only the baseline for survival. In the long term, many competitive companies go out of business. Remember K-Mart, Blockbuster, and Kodak’s film business.
You don’t have to accept just being competitive. I’ll get you started with this speech. You can create and maintain a competitive advantage. To become a competitive leader, you’ll learn to be creative and innovate your products, services, and business.
Being competitive is simply the starting point. True success begins when you innovate and create a competitive advantage, inspiring and motivating you to improve people’s lives. Your customers are eager to hear your unique story and why they should choose your company over others. Think Apple or Whole Foods.
It’s crucial to distinguish your goals (vision) from objectives (actionable steps and milestones). This separation allows for the necessary research, which is standard research (information and analysis), but often falls short in generating creative ideas. I also cover the importance of diagnosis and broadening your perspective.
Next, we’ll delve into the fascinating process of how the mind generates new and unique ideas. This process will inspire you and demonstrate that everyone, including you, has the potential to be creative.
Also, you get more acceptance from the group for the decision on the selected idea, which is critically important for implementation. It’s estimated that about 40% of agreed-upon ideas fail because not everyone agrees on all the required steps in implementing them. This creative technique helps reduce that problem.
Finally, we’ll delve into the critical aspect of the innovation process- the timing and acceptance of implementing your new idea in the marketplace. This is a crucial step that can make or break your innovation.
The information presented here will be enough to start you on your journey to creating a competitive advantage for your business.
A little about me
I have been in business since 1968, working in business and marketing strategy for everything from startups (including my own) to a partner in a large advertising agency. I have also made client presentations throughout my career.
I have worked for various companies and clients in a variety of industries, including Honeywell, Xerox, Diebold, RBC Wealth Management (old Dain Rauscher), Medtronic, Donaldson Co., and more.
Let’s Chat. I would love to learn about your goals.
Call me at 612-978-7222 or email me when you are available.
