• jzitek@harborcapitalgroupinc.com
  • +1 612-978-7222
  • Bloomington, MN 55437

What We Do and Why It Matters

We help entrepreneurs use a customer-centric approach to develop their company and achieve, as quickly as possible, product-market fit. Then use that product-market fit to accelerate sales and expand their market.

First, we offer a quick, easy, and inexpensive way to get the critical information needed to turn your idea into a successful business. To accomplish this, we developed an internet platform; we call an internet incubator, you can access anytime you have a few minutes. We kept each piece of information to one point (some have to be more complicated than others). And wherever appropriate, offer questions for you to think about how to apply that information to your business.

  If you have a question you can’t find the answer to on the platform, you can email us or post the subject on the private, entrepreneur network (see below). We also provide a blog with short, to the point, issues or questions and answers and a newsletter.

This information divides into five modules that form the basis for developing your business. Following is a summary of some of the types of information and tools you can expect.

We start with a definition and breakdown of the strategy.

A strategy enables you to reach your goals more effectively and using fewer resources — time, money, and talent –because your funds are focused rather than spread around in an impulsive or undisciplined way.

We break strategy into its essential elements like the problem, different ways to diagnose the issue, how to arrive at insights into the solution or opportunity. Then we define the general policy (what the company will do and will not do based on the strategy). Then determine the coherent actions (focused actions based on the strategy and the general policy)  you will take to capitalize on your strategy.

Just having a strategy should give you an advantage over your competitors as only about 50 percent of companies have a strategy. Here are a few more benefits a strategy gives you.

  1. A strategy is your blueprint for the future because it focuses on success.

  2. A strategy empowers leadership because it gets everyone on the same page and working toward the same goal.

  3. A strategy gives you the ability to create and dominate a market niche with protected margins and customer loyalty.

  4. A strategy creates customer loyalty and preserves your market share over time.

If you are serious about achieving your goals, a strategy is a foundation upon which you build your company. It doesn’t matter whether you are just thinking about a business idea, already have a startup, or need to re-evaluate your current or future status.

Then, a look at leadership and execution.

Leadership and execution are not only critical for your success but are also essential elements investors look for when evaluating your company. A few examples of things covered are productivity, critical metrics for management and employees, team-unity, and if raising funds will be required in the future, how to start and develop an investor program early.

Some specific topics include:

  1. how to get 10x more productivity in less time,

  2. Objective Key Report (OKR) a program used for setting and monitoring strategies and defining when goals should be to achieved,

  3.  Key Performance Index (KPI) which gives a comprehensive understanding of the company’s performance at any moment and identifies possible changes in operations. It’s a great way to tell whether company performance is improving or declining so you can make incremental changes if required,

The next critical area that needs exploration is your business model.

The business model design or canvas replaces the old static business plan with a simple, 9-box map of the critical elements, which you control, that make up a company.  This module is about the business model starting from the initial assumptions (hypotheses), through testing and validations.

Much of this information comes from the work done by Steve Blank, the professor at Stanford University. We also use Alexander Osterwalder’s business canvas because it gives us a straightforward way to visualize the pieces of the business model.  Every step in the process is essential. If you skip over steps or don’t give them the effort and time they require, you could have a significant problem down the road.

The nine parts of the business model canvas are a value proposition, customer segments, distribution channels, customer relationships, revenue streams, key activities, essential resources, partnerships, and costs.

There have been enormous changes in business models since the introduction of the internet, cloud computing, Artificial Intelligence, the Internet of things (IoT), and subscription models. We are committed to keeping you up on these changes.

The next critical area covered is Revenues.

Because this too is a big area encompassing marketing, sales, public relations, and so much more, we have split this off from the business model’s customer relationships.

This section divides into two parts: revenues and staff-on-demand, our global freelance program, which is covered separately, The reason for the separation is that so much of the talent needed for marketing is too expensive for startups, but is usually affordable using freelancers.

This section shows you how to put together a coherent plan of action based on both the company’s strategy and the resulting marketing strategy.  It focuses on the myriad ways you can get, keep, and expand customer revenues.

For example, how to write headlines, how to create a competitive breakthrough, why you need search engine optimation, how to write blogs, direct mail and improve direct mail marketing, how to onboard new customers, what shape your pipeline means, and much, much more.

Now you need to make persuasive presentations.

Presentations are one of the most challenging tasks for entrepreneurs. To start with, about 85% of people are terrified of giving presentations. This area of information will get you so prepared; you will look forward to giving presentations.

This module covers presentations from creating key presentation points to the structure and flow of the presentation, the critical opening and closing, and how to answer questions which could be the difference between success or failure of the presentation. The information here will get you from point A (skeptics) to point B (believers who want to respond to your call to action).

In addition to all of this, you will receive our blog, our newsletter, and be apart of our members-only network where you can connect to other entrepreneurs.

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