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Think Differently: Create Powerful Growth Strategies.

Our constantly changing economy, markets, competition, and customer desires make growing your business more challenging. But you can turn that situation to your advantage if you think differently. Focus on the things that make a huge difference:

● A business model with a goal focused on profits — rather than the intermediate step of revenues– because the execution of a profit process improves the entire business model and provides needed funds to grow the company. Think Apple or Alphabet.
● A conversation focused on what you do for customers and prospects, not on what you do. They don’t care what you do until they know you have the answer they want. When they know that, your Brand can own a place in the buyer’s mind where the buying decisions are made.
● A value proposition that delivers customers’ wants and needs and is integrated into their lifestyle. Toyota designed an SUV with a folded third seat so families could use the space to transport other goods.
● An integrated business strategy and a marketing strategy that turns objectives into plans that gets results. Your business strategy is how you create a winning story, and your marketing strategy is how effectively tell that story. Think Tesla and PayPal.

You might wonder, "How on earth can I find the time to do all this? Don't worry —Breaking down the process into manageable steps can make it achievable. So, don't let the challenges of today's economy and markets discourage you. You can build a long-term successful and profitable business step-by-step.

Start With Your Current Situation and Goals

Your strategy starts with your specific company and market situation, how aggressive you want to be, your short and long-term goals, and your specific objective. There is no one standard or five ways to increase revenues and profits. The answer depends on your objective, problem, situation, capabilities, timing, marketing, Etc.

Instead of getting bogged down in the weeds, I thought I would broaden our perspective first to illustrate how important and unique each company’s issues, resources, and expectations are and must adjust to the current situation.

So from a general perspective of your situation, what are your situation and your short and long-term goals? How aggressive do you want to be? The answer depends on your objective, problem, situation, capabilities, timing, marketing, Etc.

Following are some examples that illustrate how important and unique each company’s issues, resources, and expectations must fit into your overall strategy

If you are in a fiercely competitive market, You will need the right strategy to stand out from the crowd. You may need to examine your entire business model with a customer-centric approach. Focus on innovative differentiation and an effective marketing strategy. Also, making even minor improvements in your business model will make it more difficult for competitors to copy you.

Maybe your industry, market, or product category is not growing and limiting your growth. You may need information and a strategy that expands or reshapes your market. Then create marketing strategies that add differentiation and positioning to your offering to attract new clients, buyers, and more and revenues and profits to your new offer. Think Cirque du Soleil.

Also, As you work towards your objectives, measuring each incremental success is
essential so you can learn and adapt as necessary.

Maybe your industry, market, or product is not growing and limiting your growth. If so, you may need business and marketing strategies that expand or reshapes your market. MarkNowets are not permanently fixed. Think Cirque du Soleil. Eliminate things customers are not crazy about and add things they want that are more value integrated, like a restaurant and babysitting service to your theater for parents’ night out.

Why You Need Both a Business Strategy and a Marketing Strategy to Achieve Your Goals

Setting goals and charting a path to success requires a holistic approach. While many people understand the importance of having a business strategy, it is equally vital to recognize the significance of a marketing strategy. Both strategies are required and must be integrated to propel your business forward and help you achieve your goals. Here’s why you need both a business strategy and a marketing strategy.

1. A Solid Business Strategy Sets the Foundation

A business strategy encompasses the overall plan that outlines how your business will achieve its objectives. It involves defining your mission, vision, and core values, as well as setting clear goals and identifying the actions required to reach them. A well-defined business strategy considers various aspects, such as market analysis, competitive landscape, target audience, creative problem-solving, and resource allocation. A solid business strategy establishes a strong foundation for your business. It provides clarity and direction, ensuring everyone in the organization works towards a common goal. A business strategy helps you make informed decisions, allocate resources effectively, and adapt to changes in the market. It provides the framework for sustainable growth and profitability.

2. The Power of a Marketing Strategy

While a business strategy sets the overall direction, a marketing strategy focuses specifically on promoting your products or services to your target audience. It involves understanding your customers, analyzing market trends, and developing tactics to effectively reach and engage your target market. A marketing strategy encompasses elements such as branding, differentiation, positioning, pricing, distribution, and promotion. A well-crafted marketing strategy helps you connect with your customers and build brand awareness. It identifies the most effective channels to reach your target audience and outlines the messaging and tactics to capture their attention. A marketing strategy ensures that your business remains competitive, generates leads, and converts them into loyal customers. It is crucial to drive sales, increase market share, and build long-term customer relationships.

3. The Synergy of Business and Marketing Strategies

While a business strategy provides the overall roadmap, a marketing strategy fuels its execution. The two strategies are interconnected and complementary. A solid business strategy informs your marketing strategy by providing insights into your target market, competitive advantages, and value proposition. In turn, a well-executed marketing strategy supports your business strategy by creating brand visibility, generating demand, and driving revenue.

By aligning your business and marketing strategies, you create a powerful synergy that propels your business toward achieving its goals. The combination ensures that your efforts are focused, efficient, and effective. Your marketing activities are driven by a deep understanding of your business objectives and target market, while your business strategy is supported by a comprehensive marketing plan that amplifies your brand and drives customer engagement.

Three Programs To Get The Success You Want

I want to help you solve problems, exploit opportunities and generate exceptional sales and profits. You decide how much time you have and how involved you want to be, from defining and diagnosing the problem to innovating a solution and creating a cohesive plan to execute your marketing strategy. Based on your situation, time frame, and objectives, choose from the programs below which program(s) will work best for you to increase your revenues and profits significantly

1. ClickVisorTM internet-based information program

This internet program gives you the information you need anytime you need it. New information is also added weekly and monthly. The data is divided into modules like Business Strategies, Marketing Strategies, Leadership/Execution, Innovation Techniques, Business Model, and Presentations. If you can’t find the answer to a question, email me, and I will get you the answer.

2. Specific Workshops to help create a powerful alternative
to your competition.

3. One-On-One Consulting Program

We understand how busy your days are. If you prefer to get direct help researching, defining issues, and creating effective marketing strategies and tactics, we are ready to help you achieve your revenue and profit goals. The program starts with questions to learn about your unique situation, goals, timing, and the resources (time available, in-house talent, and funds) available to implement your program.

Remember, an obstacle is only a sign that you must do something. If you focus on what you can change, you will make a difference.

Start With Your Current Situation and Goals

Why You Need Both a Business Strategy and a Marketing Strategy to Achieve Your Goals

1. A Solid Business Strategy Sets the Foundation

2. The Power of a Marketing Strategy

3. The Synergy of Business and Marketing Strategies

1. ClickVisorTM internet-based information program

2. Specific Workshops to help create a powerful alternative
to your competition.

3. One-On-One Consulting Program

Get Started On Tomorrow, Today.

Get in touch

Stay in touch

Let's be social

Start With Your Current Situation and Goals

Why You Need Both a Business Strategy and a Marketing Strategy to Achieve Your Goals

1. A Solid Business Strategy Sets the Foundation

2. The Power of a Marketing Strategy

3. The Synergy of Business and Marketing Strategies

1. ClickVisorTM internet-based information program

2. Specific Workshops to help create a powerful alternative to your competition.

3. One-On-One Consulting Program

Get Started On Tomorrow, Today.

Get in touch

Stay in touch

Let's be social

2. Specific Workshops to help create a powerful alternative
to your competition.